Privacy Policy
Last Updated: 2026
This Privacy Policy explains how so-thai.co.uk ("we," "us," "our," or "the Website") collects, uses, and protects your personal information. We are committed to ensuring your privacy is respected in accordance with applicable UK and EU data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or subscriptions.
- Technical Data: IP address, browser type, operating system, pages visited, and referral sources.
- Cookies: We use cookies to enhance your browsing experience and track user behaviour (see Cookie Policy below).
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and content preferences.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and understanding user behaviour
- Tracking affiliate conversions and commissions
- Improving Website functionality, content, and user experience
- Responding to inquiries and providing customer support
- Complying with legal obligations
- Marketing and promotional communications (with your consent)
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Track user behaviour and Website performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor clicks and referrals to casino and betting partners.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookie preferences through your browser settings or our cookie consent tool. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external casino, betting, and affiliate websites. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review their privacy policies before providing any personal information. Your use of third-party websites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal obligations.
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Opt out of marketing communications and certain processing activities.
If you are located in the United States and fall under CCPA regulations, you have similar rights regarding your personal information. To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Typically:
- Personal information provided via contact forms is retained for 3 years.
- Analytics and usage data is retained for up to 26 months.
- Affiliate tracking data is retained in accordance with partner requirements, typically 90 days to 2 years.
- Marketing consent records are retained until you withdraw consent.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: so-thai.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our Website.